Leveraging The Digital Giants: Google, Facebook And Twitter

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Phil Sura, UnityWorks Media; Peter Leto, Google; Phillip Rather, Facebook; and Chad Rumminger, Twitter

This panel will focus on how dealers can leverage Google, Facebook and Twitter to drive sales and service. Each speaker is a specialist within the automotive Tier 3 space and has a strong understanding of technology and, more importantly, applications in the dealership. The session will explore how to identify and engage with the right sales and service prospects and focus on best practices, key measurements in tracking ROI and case studies.

Tags: NADAShow, 2018, N18SS01, super session, sales, service, prospects, Google, Facebook, Twitter, technology, ROI, practices, strategies

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