NADA Executive Staff
Peter L. Fong
Peter L. Fong
Senior Vice President of Dealership Operations
Peter L. Fong is senior vice president of the Dealership Operations group at NADA.
Fong brings more than 20 years of industry experience to NADA, having held numerous executive-level sales, marketing and brand management positions at Ford Motor Co. and Chrysler Group LLC. Fong also guided Carmoza, an auto transport start-up company, through its merger and acquisition.
Immediately prior to joining NADA, Fong was executive vice president and chief marketing officer at The Judge Group, a leading global firm specializing in technology consulting, staffing solutions and corporate training. He joined the company in 2013.
Fong started his career after graduating from Villanova University with an undergraduate degree in mechanical engineering and serving in the U.S. Navy from 1986 to 1994. He served as a naval aviator, instructor and test pilot, and later as the senior class instructor and advisor for the Villanova University Naval ROTC Unit, while earning an MBA in strategic marketing and international management.
He remains active with several professional and civic organizations, and serves on the board of trustees for Villanova University. Fong served as an advisory board member for the automotive start-up GoMoto. He also served as vice chairman for the Wish Upon a Hero Foundation, area chairman for the New Jersey Chapter of the United Way and advisory board member for the Southern New Jersey Chapter of the National Ovarian Cancer Coalition.
Fong resides in Moorestown, N.J., with his wife and three children.