Dealer Attitude Survey

> Press Release: Lexus, Toyota and Subaru Achieve Top Overall Scores in Winter 2016 Dealer Attitude Survey

About the survey

The semi-annual Dealer Attitude Survey helps measure dealer opinions on franchise value, the dealer/manufacturer relationship and—along with other operational areas—the helpfulness of manufacturer personnel.

Your User ID
Dealerships registered to complete the survey will have a User ID sent from to their registered (or alternate user) email address. 

Lifetime registration, so no need to register again 
Once registered, the dealership's User ID is valid for as long as the dealer owns the store. Changes to email addresses can be made at the “Update Registration Information” tab at

Can't remember your dealership's User ID?
Click on “Forgot User ID” at the top Use the same email address that was used to register for the survey. A dealer who has more than one email address can try each of the addresses.
For more information about the survey
Send an email to Don't forget to include the dealership name, exact street address, city and state. (Note that many dealerships have the same or similar names.)
The Dealer Attitude Survey is completely confidential
Manufacturers never see a dealer’s individual responses. The responses for dealers with the same franchise are combined and reported together by franchise, market group (European, luxury, etc.) and geographic region.