Change the Game to Change Your Results: Use Texts and Personalized Videos in Your Engagement Strategy

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Steve Roessler

Many people don't pick up the phone or reply to emails. Texting is a valuable means of communication and video is personalizing the car buying-experience. The data behind these two communication channels is remarkable and both can be implemented now. It's all about increasing engagement and engaging with more customers equals more scheduled appointments.

Tags: NADAShow, 2021, marketing, advertising, texting, videos, best practices

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