Driving Digital Transformation Through Online Retailing

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Lissette Gole

The auto industry’s tried-and-true distribution model has been around for decades. But as consumer's lives have become digitized, they expect all of their purchases to have digital components. COVID forced the auto industry to face this shift earlier than expected and sell to the consumer in the way they want: online. While a majority of auto shoppers will still want to visit the dealership, more and more will want more of the purchase moved online; and many will want to buy and have their car delivered through all online channels. This accelerated trend is here to stay and creates a new opportunity to sell vehicles.

Tags: NADAShow, 2021, digital, retail, sales, strategies, best practices

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