Building a Brand to Withstand Pandemics, Downturns and More

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Paul J. Daly

Dealer brands were hard hit by the COVID 19 pandemic. Dealers who already had a strategically developed brand didn’t panic; they had everything they needed to keep rolling and position themselves to gain valuable marketshare as the world began to open back up. This workshop will provide the foundational elements of crafting their dealership brand into a resilient and sustainable asset as they learn how to differentiate between deploying tactics and developing a robust strategy.

Tags: NADAShow, 2021, brand, marketing, advertising, best practices


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