eCommerce: Making Your Parts Department the Big Dog in Town

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Mark Michalski

Your eCommerce strategy should drive you toward your goals and objectives. Examine your parts department's digital presence and you may be surprised. We’ll look at the best and the worst of eCommerce techniques using real-world examples. Review an assessment tool for gauging the effectiveness of your eCommerce strategy and share industry best practices to improve customer experience and engagement. Apply ideas from other departments that you already know are successful. Learn how to overcome the eCommerce nay-sayers at your dealership. Explore ways to build your eCommerce business, increase your revenue, and move the needle in your parts department.

Tags: NADAShow, 2021, Marketing, Benefits Streaming TV, Integrate Streaming into your Media Mix, Ways to Buy Streaming TV, Different Creative Strategies for OTT

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