Digital Retailing: the 21st Century Road to the Sale

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Jim Dodd

The automotive sales process has been changing for years, and the events of 2020 have accelerated the evolution to an entirely new model. Digital is no longer just a part of the process; in some cases, it is the process. Examine how buyer behavior has changed and what dealerships need to consider when developing a new sales process that engages digital consumers.

Tags: NADAShow, 2021, Phone Skills, Phone Training, Internet Sales, BDC, Appointments

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