Maximize Fixed Ops Revenue by Showing Up First

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Mary-Grace Wilson

With car dealers still navigating the fallout of fewer car sales due to the pandemic, keeping your dealership’s service bays full is more critical—and challenging—than ever. In our current environment, with consumers demanding more choice and more convenience when it comes to having their vehicles serviced, dealerships must focus on marketing service departments at the same level they do their sales departments to recoup lost business from the previous year and set themselves up for future growth. This session will show you how the one-two punch of digital advertising and search engine optimization can give your service department the competitive edge over national chains and local repair shops so you can show up first in search and maximize your fixed ops revenue.

Tags: NADAShow, 2021, Sales and F & I compliance, Auto dealer compliance, Vendor management, Contracts with third parties, Term and termination


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