Fortune 500 companies and “industry disruptors” are outmarketing car dealerships in the ultra competitive game of pre-owned vehicle acquisition. The combination of advanced digital marketing strategies paired with user-friendly technology has given these players an unfair advantage over local car dealerships. Learn to transform your marketing into an omni-channel trade-in machine that can continuously acquire the inventory your used car department and your dealership needs to succeed. This framework will level the playing field and give you a competitive advantage by teaching you new tactics that the big box retailers haven’t even thought of yet.
Tags: NADAShow, 2021, digital advertising, SEO, email marketing