Survey Says! 4,000 Consumers Weigh in on Buying a Car

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Erica Sietsma

Every year, 4,000 car buyers and service customers are surveyed about their dealership selection process and experience including whether they read reviews, use social media, and would buy a car completely online. Digital Air Strike will reveal the latest survey results and in this dynamic presentation show the audience how they can leverage this peek inside a buyer’s brain to better serve today’s consumers and become the dealership of choice.

Tags: Business Strategy and Management, New and Pre-Owned, Technology, Service, Customer Relations, New and Pre-Owned (Sales), Sales Strategies, Analytics, Business Development Center (BDC), Digital and Web Technology, Fixed Ops Marketing, Performance and AnalysisSocial Media, Social Media


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