In this interactive and informative session, Katie will share her practical experiences as a female C-Suite Executive and Customer Experience Expert. She will educate the audience on the impact women have on the car buying experience as the Chief Purchasing Officer and the most influential consumer in the world. Katie will also educate the audience on the physiological differences between men and women and how to use this information to change the way you deliver the Consumer Brand Experience in your dealership to positively affect your CSI metrics, increase your retention rates, referrals, and ultimately improve your top line. She will provide the audience with five applicable takeaways to tailor your Brand Experience to the women car buyer. These five ‘how to’ tips can be actioned upon return to the dealership and will positively impact the car buying experience for the women Consumer.
Tags: Business Strategy and Management, Leadership, Customer Relations, Sales Strategies, Culture, Employee Training