COVID-19 accelerated several trends in the automotive industry – such as encouraging car shoppers who would have previously bought a new vehicle to consider pre-owned options. As a result, dealers are increasingly looking to pre-owned sales to accelerate their recovery and sustain their businesses. With growing opportunity comes growing competition, including online retailers putting the pressure on wholesale prices. To navigate this complex market, dealers need to focus on profitability, both in their sales and vehicle acquisition processes.
During this webinar, Pete Margaros and Andrew Menditch from automotiveMastermind will discuss the inventory management tactics, targeted audience development strategies and disciplined dealership processes needed to drive pre-owned profitability in 2020 and beyond.