How Programmatic Advertising is Reinventing SEM

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Andrew Grochal

Search engine marketing (SEM) has long been a staple of the digital marketer's arsenal – and dealerships are no exception. But the old approaches can't compete with the technology big spenders are bringing to bear. 

After attending this webinar you will learn how a programmatic approach to keyword generation and bidding can dramatically expand your SEM program.

    Tags: SEM, Programmatic, Advertising, Andrew Grochal, CarGurus, Webinars, #memberbenefits, #webinar, #webinars, reinventing SEM


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