NADA Board of Directors

Roger Elswick

Southern Texas

Roger Elswick is president of Elswick Automotive in Baytown, Texas. Elswick Automotive consist of Community Toyota, Community Honda and Community Kia in Baytown, TX and Community Honda in Lafayette, LA. He started in the automotive business in 1989 working as an internal auditor for Bruton Smith, founder of Sonic. There he held most senior level manager positions, up to Divisional VP of Sonic where he oversaw 40 dealerships in three states. He became a new car franchised dealer in 2005. Elswick represents South Texas's franchised new-car dealers on the board of directors of the National Automobile Dealers Association. (Term: December 2018-January 2023)

Industry Service

  • Vice Chairman, Houston Automobile Dealers Association, 2019
  • Director, Texas Automobile Dealers Association, 2002-present
  • President, Honda Dealers Ad Association, 2016
  • Director, Toyota Gulf States Regional Dealer Council, 2011-2014 & 2017-present

Community Service

  • Chairman, Baytown Chamber, 2017-2019
  • Chairman, Northland Christian School, 2018-present
  • Vice President, Bay Area Homeless Shelter, 2017-present
  • President, Northland Foundation, 2015-2018
  • President, Baytown Rotary Club, 2010-2011


  • Baytown Sun Baytown Citizen of the Year Award, 2012
  • Houston District Rotary Club Large Club President of the Year, 2010-2011
  • Baytown Rotary Rotarian of the Year Award, 2009-2010


  • Bachelor’s degree in Accounting, Marshall University, Huntington, W.V.


Community Toyota Kia Honda
4701 I-10 East
Baytown, TX 77521


  • Toyota, Kia, Honda


Finance, Industry Relations, Legislative Affairs

Dealership Operations, Industry Relations, Legislative Affairs, Public Affairs, Regulatory Affairs