NADA Board of Directors

Trace Beck

South Dakota

Trace Beck is president of Beck Motors Inc. in Pierre, S.D. His parent bought the dealership in 1969. Beck grew up working at the family dealership and began his career right out of college. Beck serves on the board of directors of the National Automobile Dealers Association, representing South Dakota’s franchised new-car dealers. (Term:  March 2018 – February 2024)

Industry Service

  • Chairman, South Dakota Automobile Dealers Association, 2012-2013

Community Service

  • President, Pierre Chamber of Commerce, 2004
  • President, Pierre Economic Development Corp., 2007


  • Excellence in Economic Development, South Dakota Governor’s Office of Economic Development, 2008


  • Bachelor's degree in Economics, South Dakota State University, Brookings, S.D.
  • NADA Dealer Academy, Tysons, VA


Beck Motors Inc.
1905 N. Garfield
P.O. Box 729
Pierre, SD 57501


  • Chevrolet, Cadillac


Industry Relations, Legislative Affairs

Dealership Operations, Legislative Affairs, Public Affairs, NADA Show, Regulatory Affairs