NADA Board of Directors

Steve Middlebrooks


Steve Middlebrooks is dealer principal of Heyward Allen Toyota and Heyward Allen Cadillac Buick GMC in Athens, Ga. He has been with the Heyward Allen Motor Company since 1973. Middlebrooks represents Georgia's franchised new-car dealers on the board of directors of the National Automobile Dealers Association. (Term: May 2016 - March 2022)

Industry Service

  • Board member, Georgia Automobile Dealers Association, 2001-2010
  • Secretary/Treasurer, Georgia Automobile Dealers Association, 2006-2007
  • Vice chairman, Georgia Automobile Dealers Association, 2007-2008
  • Chairman, Georgia Automobile Dealers Association, 2008-2009
  • Trustee, GADA's Workers Compensation Board, present
  • President, Southern Oldsmobile Association, 1986

Community Service

  • President, UGA Touchdown Club, 1998-1999
  • President, Athens Country Club, 2009
  • President, UGA Fellowship of Christian Athletes, 2007-2013


  • Time Dealer of the Year Award winner for Georgia, 2012
  • Distinguished Citizen by Boy Scouts of America, 2014
  • Kappa Sigma Fraternity Hall of Fame, 2008


  • Bachelor's degree in Business Administration, University of Georgia, Athens

Middlebrooks, Steve 135x166

Heyward Allen Toyota
P.O. Box 5967
Athens, GA 30604


  • Toyota, Cadillac, Buick, GMC


Industry Relations, Regulatory Affairs

ATAE/NADA, Convention, Dealership Operations, Industry Relations, Legislative Affairs, Public Affairs