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Advocacy

NADA's primary mission as the Voice of the Dealer is to advocate on behalf of dealers before Congress, the federal government, manufacturers, the media and the public.

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NADA is the dealer's advocate in dealer/manufacturer relations, addressing dealer concerns with manufacturers and distributors.

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NADA Show/Events

2019 NADA Show Attendee Registration Is Open

2019 Attendee Registration Is Open

2019 ATD Show Attendee Registration Is Open

2019 Attendee Registration Is Open

Education

Read our highly-praised NADA Driven Management Guides offering a variety of topics. Complimentary to all members.

Join NADA/ATD Academy Seminars on the road in Cedar Hill, Texas, and in Cerritos, Calif.

Research

NADA's Industry Analysis division produces NADA DATA, MarketBeat and other economic reports to provide insight into vehicle sales, dealership financial profiles and industry trends.

See forecasting & data analytics

NADA's state-by-state retail data shows the auto industry's impact on the overall U.S. economy, including employment and payroll figures, tax data and more.

See the state-by-state data

Foundation

The NADA Foundation is committed to supporting organizations involved in disaster relief, emergency medical care, higher education and more.

Visit the Foundation home page

Learn about how the NADA Foundation's generous donations from dealers are benefiting wounded veterans, disaster relief victims and others in need.

Learn more about the Foundation

Membership

NADA Members enjoy a variety of benefits to help keep their dealerships humming.

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NADA Retirement offers member-negotiated 401(k) plans with dealership-focused features.

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NADA Insurance assists dealers through its member-negotiated insurance programs.

Visit NADA Insurance

News/Media

Read the official NADA blog to learn about everything going on at NADA. All content is navigable, shareable and archived.

The franchised new-car dealer model has benefited consumers and their families for generations.

NADA Board of Directors

Michelle Primm Michelle Primm

NADA Vice Chairman, Region III
At-Large East

Michelle Primm is managing partner of Cascade Auto Group in Cuyahoga Falls, Ohio. She started in the automotive business at the age of 12 in her family's dealership, helping with filing in the service department, and has held other positions-from cashier to general manager-becoming managing partner in 2003. Primm is an at-large member of the National Automobile Dealers Association's board of directors, representing women dealers East of the Mississippi River. (Term: February 2008-January 2019)

Community Service

Volunteer, Youth for Understanding, a nonprofit international student exchange organization, since 1999
Formed Neighbors for Responsible Land Use
Member, Landscape and Signage Committee for the city of Cuyahoga Falls, 2004
President and board member, Ohio Bureau of Motor Vehicles Department of Public Safety, 1994-2008

Awards

Primm was honored by Crain's Cleveland Business News as "A Woman of Note"

Education

Bachelor's degree in Finance and Economics, Kent State University, Kent, Ohio
Graduate, NADA Dealer Academy

Michelle Primm

Cascade Auto Group
4149 State Road
Cuyahoga Falls, OH 44223
www.cascadeautogroup.com

Franchises

Audi, Mazda, Porsche, Subaru

Committees

2018
ATAE/NADA, Industry Relations, Nominating, Empower Quality Control (chairman), NADA PAC President's Club Co-Chair East

Previous
ATAE/NADA, Convention, Dealership Operations (chairman), Finance, Government Relations, Industry Relations, Legal Defense Fund, Nominating, Policy and Bylaws (chairman), Public Affairs, Regulatory Affairs, NADA Retirement Administrators (chairman, vice chairman), Empower Quality Control (chairman), 100th Anniversary

NADA Executive Positions
Region III Vice Chair (2017)

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Mission Statement

A D V E R T I S E M E N T