NADA Board of Directors

Michelle Primm

At-Large East

Michelle Primm is managing partner of Cascade Auto Group in Cuyahoga Falls, Ohio. She started in the automotive business at the age of 12 in her family's dealership, helping with filing in the service department, and has held other positions-from cashier to general manager-becoming managing partner in 2003. Primm is an at-large member of the National Automobile Dealers Association's board of directors, representing women dealers from the East Region. (Term: February 2008-March 2022)

Community Service

  • Volunteer, Youth for Understanding, a nonprofit international student exchange organization, since 1999
  • Formed Neighbors for Responsible Land Use
  • Member, Landscape and Signage Committee for the city of Cuyahoga Falls, 2004
  • President and board member, Ohio Bureau of Motor Vehicles Department of Public Safety, 1994-2008


  • Primm was honored by Crain's Cleveland Business News as "A Woman of Note"


  • Bachelor's degree in Finance and Economics, Kent State University, Kent, Ohio
  • Graduate, NADA Dealer Academy

Michelle Primm

Cascade Auto Group
4149 State Road
Cuyahoga Falls, OH 44223


  • Audi, Mazda, Porsche, Subaru


ATAE/NADA (co-chairman), Industry Relations, NADA PAC (finance chairwoman)

ATAE/NADA (co-chairman), Convention, Dealership Operations (chairman), Finance, Government Relations, Industry Relations, Legal Defense Fund, Nominating, Policy and Bylaws (chairman), Public Affairs, Regulatory Affairs, NADA Retirement Administrators (chairman, vice chairman), Empower Quality Control (chairman), NADA PAC (finance chairwoman), 100th Anniversary

NADA Executive Positions
Region III Vice Chair (2017 & 2018)