NADA Board of Directors

Bruce M. Farrell


Bruce M. Farrell is CEO of Berglund Automotive Group in Roanoke, Va. He started in the automotive business in 1963, working as a technician at Commonwealth Chevrolet in Boston, Mass., and today owns and operates nine dealerships throughout southwest Virginia. Farrell represent Virginia's franchised new-car dealers on the board of directors of the National Automobile Dealers Association. (Term:  November 2013-January 2020)

Industry Service

  • Board member, Virginia Automobile Dealers Association
  • Board member, Chevrolet National Dealer Council
  • Board member, Virginia Department of Motor Vehicles

Community Service

  • American Red Cross, Farrell Foundation, Roanoke Green Coalition and Apple Ridge Far
  • In 2013, renovated an Amoco station in Roanoke, returning to its original 1947 condition


  • Time Dealer of the Year Award winner for Virginia, 2009
  • Olympic Torch Runner


  • GM Automotive Dealer Academy
  • U.S. Navy, 1964-1970

Farrell, Bruce 135x170

Berglund Chevrolet Inc.
1824 Williamson Road
Roanoke, VA 24012


  • BMW, Buick, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Kia, Lincoln, Mazda, Mercedes-Benz, Ram, Toyota, Volvo


ATAE/NADA, Dealership Operations

ATAE/NADA, Dealership Operations, Industry Relations, Public Affairs