NADA Board of Directors

Sidney B. DeBoer


Sidney B. "Sid" DeBoer is dealer principle of Lithia Chrysler, Dodge, Jeep in Ashland, Ore., and executive chairman of Lithia Motors Inc. He began an active career in the auto business in 1964, working in multiple positions at his father's dealership. In 1968 he founded Lithia Motors, which he has grown to its present size: 91 dealerships selling 27 brands in 11 states, and a public company trading on the New York Stock Exchange. DeBoer represents Oregon's franchised new-car dealers on the board of directors of the National Automobile Dealers Association. (Term: January 2014-January 2020)

Industry Service

  • Member, Oregon Auto Dealers Association, Medford New Car Dealers Association, Chrysler National Dealer Council, and American Import Automobile Dealers Association

Community Service

  • Board member, Southern Oregon University Foundation
  • Board member, Oregon Shakespeare Festival
  • Board member, Medford Chamber of Commerce
  • Founder and president, Sid and Karen DeBoer Foundation, which has issued grants to charities exceeding $2.8 million as part of the Oregon Community Foundation
  • DeBoer has been involved with and donates to many organizations including Southern Oregon University, the Ashland Community Hospital Foundation, Community Works, Elks Club International, Medford Rogue Rotary, Oregon Community Foundation, Oregon Shakespeare Festival, Providence Hospital Foundation, Rogue Valley Medical Center Foundation, St. Mary's High School, United Way of Jackson County, and the University of Oregon


  • Time Magazine Quality Dealer Award for Oregon
  • Sports Illustrated All-Star Dealer Award
  • President's Medal, Southern Oregon University
  • Various Medford and Ashland Chamber of Commerce Awards
  • Dealership awards include Honda Dealer Awards, Chrysler Corporation 5-Star Dealer Awards, Toyota's President's Awards, and the coveted Porsche Premier Dealer Award


  • Stanford University
  • University of Oregon

DeBoer, Sid 135x166

Lithia Chrysler, Dodge, Jeep
234 Vista Street
Ashland, OR 97520


  • Chrysler, Dodge, Jeep, Ram



Dealership Operations, Regulatory Affairs, NADA PAC, NADA Foundation Ambassador of Distinction, NADA PAC member for 25+ years

ATAE/NADA, Dealership Operations, Government Relations, Legislative Affairs, Industry Relations, NADA PAC, Policy and Bylaws, Public Affairs, Strategic Planning Task Force, Regulatory Affairs