NADA Board of Directors

Forrest McConnell, III


Forrest McConnell is president of McConnell Honda/Acura in Montgomery, Ala. He is a third-generation dealer whose business was founded in 1919 as Hupmobile and Scripps-Booth dealership. At 14 he began washing cars and doing janitorial work at the dealership and at 16 started selling cars on weekends, after school and during the summers. Today, McConnell runs McConnell Honda/Acura with his brother, William. McConnell was the 2014 chairman of the National Automobile Dealers Association and represents Alabama's franchised new-car dealers on the board of directors. (Term: February 2008-January 2020)

Community Service

  • Board member, Montgomery Chamber of Commerce, 2005-present


  • Bachelor's degree, University of Alabama, Tuscaloosa
  • Juris Doctor, Alabama School of Law, Tuscaloosa


McConnell, Forrest 135x165

McConnell Honda & Acura
2840 Eastern Blvd.
Montgomery, AL 36116


  • Acura, Honda


Finance, Industry Relations, Policy and Bylaws, Regulatory Affairs, NADA PAC (vice chairman), NADA Foundation, NADA PAC Presidents Club member, NADA Foundation Ambassador

ATAE/NADA (co-chairman), Convention, Dealership Operations, Finance, Industry Relations (chairman), NADA Foundation, NADA PAC (vice chairman), Nominating (chairman), Policy and Bylaws, Regulatory Affairs (chairman), Strategic Planning Task Force (chairman)

NADA Executive Positions
Chairman (2014), Vice Chairman (2013)