Factory Image Programs: An NADA Research Project (Phase II)

NADA Issues Phase II Study of Factory-Mandated Dealership Renovation Programs



New study analyzes Return on Investment and looks ahead to Dealerships of the Future

ORLANDO, Fla. (Feb. 9, 2013) – Industry consultant Glenn Mercer highlighted the findings of the Phase 2 study commissioned by the National Automobile Dealers Association that takes a deeper look into two key areas of factory-mandated dealership renovation, also known as facility image programs.

The Phase 2 study analyzes the Return on Investment (ROI) of image investments in the short term, and examines whether these investments might be right in the longer term, for Dealerships of the Future. The first phase of the study was completed a year ago.