Auto Safety Programs

NADA wants to help dealers promote informed, responsible decisions by their customers about the safe operation of cars or trucks.

Child Passenger Safety - September is Child Passenger Safety month. New-car dealers around the country will host free child safety seat inspections at their dealerships as part of the national "Boost for Safety" campaign, developed by NADA, in conjunction with NHTSA.

Tire Safety - NADA has teamed up with the Rubber Manufacturers Association to promote tire care during one week each April. Throughout the week, participating dealers across the country will offer their customers “Be Tire Smart – Play Your Part” campaign brochures containing simple, useful tips for recognizing and maintaining safety.  Proper tire care can also lead to improved gas mileage. 

Road Safety Grant Program - NADA member dealers are qualified to receive a one-time grant of up to $500 toward sponsorship of a road safety event to be held at their dealership. The grant will be made as a matching contribution to actual funds disbursed by the dealer for expenses incurred to hold the event(s).

NADA Joins National Air Bag & Seat Belt Safety Campaign - In an effort to advance automotive safety, NADA has joined the National Safety Council’s Air Bag & Seat Belt Safety Campaign. The campaign is a private/public partnership to raise awareness about the proper use of seat belts, as well as to educate the public about the lifesaving capabilities of automobile air bags.