Week 5: Variable Ops 2 - New Vehicles

Students recognize that new-vehicle profitability is directly related to asset management—our employees, our customers, and our inventory. Students learn how processes in customer interaction and retention, F&I, leasing, and compensation plans affect profitability.


  • Determining true profitability
  • Identifying F&I opportunities
  • Assessing compensation and benefits
  • Recruiting and developing employees
  • Valuing and leveraging the owner base
  • Creating telephone strategies
  • Developing a measurable business plan
  • Legislative Affairs briefing