WEEK FOUR
VARIABLE OPERATIONS 1 PRE-OWNED VEHICLES
Explore used-vehicle management, digital marketing and showroom control. Evaluate traditional automotive strategies and analysis in the context of retailing in the internet age.
AGENDA
Used-vehicle department profitability and inventory aging analysis
Appraising, reconditioning, sourcing, pricing and wholesaling to maximize turn
Evaluating the relationship between volume and gross
Digital marketing, including SEO, SEM, conversion, mobile, analytics, reputation management and video
Converting leads to sales
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