A Dealer Guide to Fuel Economy Advertising

Login to access this member benefit.


Need Help?
We've updated our system. Having difficulty logging in? Click here.

L14_Fuel_Economy_Advertising_150wThe Federal Trade Commission (FTC) recently approved changes to the agency's Guide Concerning Fuel Economy Advertising for New Automobiles (the Guide) to keep pace with technological advances in the marketplace while continuing to protect consumers. Adopted in 1975, the Guide helps advertisers avoid making unfair and deceptive claims. This guide aims to help dealers and manufacturers avoid deceptive advertising practices related to fuel economy.


Tags:  DMG, Driven Guide, Driven Management Guide, L14, fuel, advertising, economy, fuel economy, FTC, EPA, deceptive practices, #MemberBenefits, #DrivenGuides

 


Authenticating, please wait...