A Dealer Guide to Marketing Used-Vehicle Certification

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Certified Pre-Owned (CPO) vehicles are a clear choice for consumers who might shy away from increasingly expensive new vehicles. CPO accounts for millions of sales, supporting dealership profitability and customer loyalty. This guide presents best practices for initiating and marketing a CPO program.​

Tags: SL30, certification, used vehicle, best practices, warranty, used, pre-owned, promoting, advertise, advertising, sales, maintenance, repair, inspection, awareness, marketing, CPO, profit center​


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