A Dealer Guide to Federal Advertising Requirements

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L55_FederalAdRequirements_150wThis dealer guide assists new-car dealers in complying with federal advertising requirements on the sale, financing and leasing of automotive products and services. There are examples of "bad" and "good" ads, and chapters on 41 different federal advertising topics, such as discount claims, email advertising, "green" claims, Internet advertising, satisfaction guarantees and trigger terms. Readers can access the content and references easily by means of hyperlinks throughout.

Tags: Driven Management Guide, L55, Federal, Advertising, Internet, sales, financing, leasing, ads, federal advertising, discount claim, email advertising, internet advertising, guarantees, F&I, ATD, Commercial Truck, Heavy Duty Truck, #MemberBenefits, #DrivenGuides

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