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- NADA Chairman Discusses New Alliance with J.D. Power
NADA Chairman Bill Underriner Discusses New Alliance with J.D. Power That Focuses on Dealer Data Security
McLEAN, Va. (May 21, 2012)
-- A new partnership between the National Automobile Dealers Association and J.D. Power and Associates will provide dealers with more accurate and timely data, said NADA Chairman Bill Underriner, in a recent interview interview.
“The issue of dealer data security is a huge concern because we have different companies trying to help dealers with their data and ... we really don't know what's happening with that data or what they are doing with that data,” said Underriner, a new-car dealer from Billings, Mont.
NADA is working with J.D. Power to increase dealer participation in the Power Information Network (PIN) initiative.
“Dealers now have a way to benchmark their sales data and compare it with other dealers in real time to see where they are in the marketplace,” Underriner added.
The partnership will also help the NADA Used Car Guide provide more accurate data on used car and truck values, he said.