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NADA Statement on Mercury Phase-Out
WASHINGTON (June 2, 2010) - The following is a statement from Ed Tonkin, chairman of the National Automobile Dealers Association (NADA), in response to the news that Ford Motor Company will discontinue its Mercury brand and end production at the end of this year.
“It's a sad day for this 70-year-old marque, and its loss is disappointing for the more than 1,700 dedicated dealers who sell the Mercury brand.
“NADA's concern is that Ford treats each of its Mercury dealers fairly and equitably, especially the 276 who sell Lincoln and Mercury exclusively. Another important concern is that Mercury customers be reassured by Ford, and that all warranties will be honored and parts and service will continue to be available.
“Ford also needs to move quickly to take into account the millions of dollars that dealers have invested in facilities, equipment, personnel and training. They deserve fair compensation.”