Top Bidder of ADESA Motorcycle Auction to Raise Additional Funds for the NADA Foundation
Greg Noonan, the top bidder on the 2012 Harley-Davidson Heritage at ADESA’s auction during the NADA Convention and Expo in San Francisco last month, will ride the motorcycle about 3,200 miles across the country to raise additional funds for National Automobile Dealers Charitable Foundation and the Wounded Veterans Initiative of Canine Companions for Independence (CCI).
The two-week trip will begin at Canine Companions’ headquarters in Santa Rosa, Calif., on February 12, followed by stops at ADESA’s auction facilities in Sacramento, Los Angeles, Phoenix, Houston, Dallas, Tampa and Jacksonville to raise additional funds.
“Our goal is raise a hefty $250,000, which was inspired by a challenge from David Cox of Hare Chevrolet in Noblesville, Indiana,” said Noonan, owner of Insight Media Enterprises in Cooperstown, N.Y. “If someone pledged just 5 cents a mile, that’s a $150 donation.”
Noonan will present the additional funds raised for the NADA Foundation and CCI during the INSIGHT15 Customer Loyalty and Retention Conference in Orlando on March 25.
Noonan’s winning bid of $20,000 at the NADA convention on January 24 was matched immediately by Joe Verde, president of the Joe Verde Group in San Juan Capistrano, Calif. Verde won ADESA’s auction the past two years. The $40,000 raised at the auction was added to two $10,000 grants from the NADA Foundation to CCI.
The four ADESA auctions at the NADA convention have raised $111,000 for the NADA Foundation and CCI. Proceeds from the auction and the grant go to NADA Foundation’s Frank E. McCarthy Memorial Fund, in whose name the CCI donation is made. McCarthy was NADA’s chief executive from 1968 to 2001.
Online donations can be made at donate.nada.org/CCI.