Brand Market Share: From Retail Trends to Recovery

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Pete Margaros

Thomas Libby

In the last year, nearly every metric that matters to OEMs has been shaken. Incentive spending, brand loyalty, the mix of vehicles being sold and sales and production forecasts have been in a constant state of flux. Looking ahead, OEMs and dealers alike are challenged to continue evolving alongside industry trends to maximize their success in 2021.

Join us for this presentation woven with strategies for improving retention, acquisitions and the overall customer experience, as they take a high-level look at the automotive industry’s continued recovery including the state of brand market share and how OEMs have responded – plus how all of this has translated to the dealership level. 


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