In the last year, nearly every metric
that matters to OEMs has been shaken. Incentive spending, brand loyalty, the
mix of vehicles being sold and sales and production forecasts have been in a
constant state of flux. Looking ahead, OEMs and dealers alike are challenged to
continue evolving alongside industry trends to maximize their success in 2021.
Join us for this presentation woven with strategies for improving
retention, acquisitions and the overall customer experience, as they take a
high-level look at the automotive industry’s continued recovery including the
state of brand market share and how OEMs have responded – plus how all of this
has translated to the dealership level.