National Automobile Dealers Association

Dealer Attitude Survey

NADA’s Industry Relations group gathers dealer opinions on the industry’s franchises through the biannual NADA Dealer Attitude Survey. The purpose of the survey is to help enhance the dealer/manufacturer relationship.

The survey measures dealer opinions on important topics such as franchise value, the dealer/manufacturer relationship and, along with other operational areas of industry interest, the helpfulness of manufacturer personnel

  • Winter 2014 Dealer Attitude Survey
    Dealerships registered to complete the survey will have their User ID sent from to their registered or alternate user's email address.  Look for this e-mail on January 6, 2014. The Winter 2014 Dealer Attitude Survey runs from January 6, 2014 through February 13, 2014.

  • Lifetime Registration—No Need to Register Again
    Once you have registered, your dealership's User ID is valid for as long as you own your dealership. Changes to e-mail addresses can be made using the Update Registration Information tab at

  • Can't Remember Your Dealership's User ID?
    If you misplaced your User ID, click on the Forgot User ID tab at the top You'll need to use the same e-mail address you used to create your registration. If you have more than one e-mail address, you can try each of them.
  • Contacting the Dealer Attitude Survey at
    Don't forget to include the dealership name, exact street address including city and state along with your question. Many dealerships have the same or similar names.


  • As always, the Dealer Attitude Survey remains completely confidential.  Manufacturers never see a dealer’s individual responses. The responses for dealers with the same franchise are combined are reported together by franchise, market group (e.g., European, Luxury, etc.) and geographic region.