Advertise With Us

Interested in marketing your product or service to franchised new-car and -truck dealers? NADA provides many cost-efficient ways companies can reach this dynamic market.

   

Advertising/Sponsorships  

Advertise with NADA to reach the most influential group of dealer decision-makers — the dealer-members of NADA. Reach your target market and make your ad dollars go farther by advertising with the nation's No.1 trade association for new-car and -truck dealers. Banner advertising opportunities also are available for a variety of NADA's websites, including this one. For details, email Joe Phillips at jphillips@nada.org. To learn about the terms and conditions, click here.

Exhibiting  

2015 NADA Sales Kit
Download the 2015 Sales Kit  
Click to view pdf
 

Exhibit at the annual NADA-ATD Convention & Expo, the automotive and commercial truck industry event of the year, and market your products and services to the nation's new-car and -truck dealers. The four-day program of general sessions, workshops, dealer franchise meetings, and exhibits brings more than 20,000 dealers, dealership managers, manufacturers and related-industry representatives together under one roof. More than 500 companies participate in the exposition spanning over 300,000 net square feet. Exhibitors display the latest in equipment, supplies and services that dealers use in the everyday operation of their stores.

For information, contact Connie Mikels, Director of Expositions, 703.448.5861, fax 703.749.4733,  cmikels@nada.org.

Join State and Metro Dealer Associations
NADA encourages vendors to develop "face-to-face" relationships with dealers, which is why NADA does not have a membership category for product/service vendors. Note that many state and metro associations do offer associate memberships. A list of these local associations is available here.

Mailing Lists
NADA does not rent or sell its mailing list in part or as a whole. Many commercial sources provide similar information. Please contact a list broker of your choice.

Endorsements
The association approves endorsement or affinity marketing relationships with carefully selected qualified vendors. The primary purpose of any endorsement is to provide services or products at prices not otherwise available to members, in order to reinforce acquisition and retention of members. Endorsement proposals are evaluated on several criteria, including product/service type, scope, reputation and financial soundness. Other considerations include benefits to members and to the association, relationships with other dealer associations, cost recovery, legal liability and control of marketing, pricing and product/service delivery. Companies are encouraged to address these subjects when submitting proposals. All proposals receive business and legal review before consideration by the association's board of directors. The decision process may take from three to six months, depending on circumstances.


For additional information about endorsements, contact the NADA Membership department at member@nada.org.