Advertising/Vendor Opportunities

Video: 2015 NADA Convention Sponsorship Opportunities

Interested in marketing your product or service to franchised new-car and -truck dealers? You have come to the right place. The National Automobile Dealers Association provides many cost-efficient ways companies can reach this dynamic market:


Advertise with NADA to reach the most influential group of dealer decision-makers — the dealer-members of NADA. Reach your target market and make your ad dollars go farther by advertising with the nation's No. 1 trade association for new-car and -truck dealers. Banner advertising opportunities also are available for a variety of NADA's websites, including this one. For details, email Joe Phillips at To learn about the terms and conditions, click here.

Document: 2015 NADA Sales Kit
Click to view pdf
Click to view pdf

Exhibit at the annual NADA-ATD Convention & Expo, the automotive and commercial truck industry Event of the Year. Market your products and services to the nation's new-car and new-truck dealers. The four-day program of general sessions, workshops, dealer franchise meetings, and exhibits brings more than 25,000 dealers, dealership managers, manufacturers, and related-industry representatives together under one roof. More than 500 companies participate in the exposition spanning over 310,000 net square feet. Exhibitors display the latest in equipment, supplies and services that dealers use in the everyday operation of their stores.

Registration for Convention attendees opens in July. Exhibit space applications begin to be accepted in May.

For additional information, please contact Connie Mikels, Director of Expositions at ph: (703) 448-5861; fax: (703) 749-4733; email:

Join State and Metro Dealer Associations

NADA encourages vendors to develop "face-to-face" relationships with dealers, which is why the national association does not have a membership category for product/service vendors. However, many state and metro associations offer associate memberships. A list of state and local dealer associations is available here.

Mailing Lists

The association does not rent or sell its mailing list in part or as a whole. However, many commercial sources provide similar information. Please contact a list broker in your community.


The association approves endorsement or affinity marketing relationships with carefully selected qualified vendors. The primary purpose of any endorsement is to provide services or products at prices not otherwise available to members to reinforce acquisition and retention of members. Current endorsements provide discounted prices on web services, and overnight express air package and document shipping. NADA's endorsed companies includes DHL. Endorsement proposals are evaluated on several criteria, including product/service type, scope, reputation, and financial soundness. Other considerations include benefits to members and to the association, relationships with other dealer associations, cost recovery, legal liability, and control of marketing, pricing, and product/service delivery. Companies are encouraged to address these subjects when submitting proposals to the association. All proposals receive business and legal review before consideration by the association's board of directors. The decision process may take from three to six months, depending on circumstances.

For additional information about endorsements, contact the NADA Membership department at


Through our partnership with HP/Compaq and Lenovo, NADA offers dealers the opportunity to purchase reliable, cost-effective computer products, services, support and solutions.

For additional information about this partnership, contact the NADA Information Technology department at