Customer Relationship Management (CRM) vendors provide computer applications to assist dealers with managing information about their customers' needs, satisfaction, and preferences. Here is a comparison of marketing features for CRM systems.
Marketing CRM Summary Definitions
Ability to establish successful email programs.
Able to capture, qualify, track, and manage leads.
Custom Reports & Analytics
Ability to create custom management analysis for account status, new opportunities, and diagnose key issues.
Track both online and offline (traditional) marketing activity effectively.
Real-time Access to Prospects
Immediate access to leads and customer inquiries.
Easily organize and segment lead inquiries as well as customer sales and service information.
Integrate w/Other Applications
Able to easily integrate with other dealership applications on all platforms.