CRM Vendors - Marketing Features Guide

Customer Relationship Management (CRM) vendors provide computer applications to assist dealers with managing information about their customers' needs, satisfaction, and preferences. Here is a comparison of marketing features for CRM systems.

All Advent CRM Information
Aspen Marketing Services
Astute Solutions    
AutoAccelerator CRM by CFM
AutoRaptor CRM
CAR-Research XRM
CDK CRM (formerly ADP CRM)
CIMA Systems    
Customer Management Systems (CMS)
Dominion Dealer Solutions
OneCommand, Inc.
PBS Systems "Aristo Gold" Software
ProResponse, Inc.
Reynolds and Reynolds/Contact Mgmt/CRM
The Higher Gear Group, Inc.


Marketing CRM Summary Definitions

Email Marketing
Ability to establish successful email programs.

Lead Management
Able to capture, qualify, track, and manage leads.

Custom Reports & Analytics
Ability to create custom management analysis for account status, new opportunities, and diagnose key issues.

Campaign Management
Track both online and offline (traditional) marketing activity effectively.

Real-time Access to Prospects 
Immediate access to leads and customer inquiries.

Segmentation Tools
Easily organize and segment lead inquiries as well as customer sales and service information.
Integrate w/Other Applications
Able to easily integrate with other dealership applications on all platforms.