National Automobile Dealers Association
 

Dealer Kit for Automotive Career Month

Most of the following contents are part of the 2008 Automotive Career Month Kit sent to all dealers upon request. (Click here to request that a free kit be mailed to you.)

The contents linked below are available for you to download and use as you plan your career event.

Download entire 24-page ACM Event Kit (PDF file)


 Download a 2008 Automotive Career Month kit
 

Planning Your Event

Planning Timeline (Word document)
Use as a guideline to plan and host a successful event.

Invitation to Schools (Word document)
Customize, print on your dealership letterhead and send to local middle schools and high schools. We suggest mailing it to the principal and copying guidance and career counselors, technical/automotive education teachers and anyone else you know at the school.

Confirmation to Schools (Word document)
Customize, print on your dealership letterhead and send to schools that have agreed to participate in your Career Month event. Be sure to send at least one Automotive Career Month poster with this letter. To request additional posters at no charge, use our our fax-back order form (Word document).

Invitation to Manufacturers (Word document)
Customize, print on your dealership letterhead and send to your local manufacturer representative(s), inviting them to take part in your Career Month event by making a short presentation on the value of careers in the automotive industry.

Invitation to Media (Word document)
Customize, print on your dealership letterhead and send to your local media—particularly the media you use for your dealership advertising—inviting them to cover your event.

Invitation to Elected Officials (Word document)
Customize, print on your dealership letterhead, and send to your federal, state and local elected officials. Mail to their offices in Washington, D.C. and in your home state. For more information or addresses for your U.S. Senators or Representatives, call NADA's Legislative Office at 800.563.1556, or visit the Websites for the U.S. House of Representatives and the U.S. Senate.

Invitation to Customers (Word document)
Customize, print on your dealership letterhead, and send to your customers.

Fax-back Form (Word document)
Complete this form and fax it to 703.821.7075. We’ll add your event date to the information listed on our Web site, which students and the media can use to find participating dealerships.

Order Form (Word document)
Use this form to order additional quantities of Automotive Career Month posters, kits and students brochures for your event. Fax completed forms to 703.821.7075.

Publicizing Your Event

Logo

Use the Automotive Career Month Logo as you wish in your publicity. 

2008 ACM Logo (PDF)
2008 ACM Logo (JPG)

Press release

Customize this sample press release, print on your dealership letterhead and send it to the local newspapers, publications, TV stations and other media outlets in your area.

Radio Public Service Announcements

Provide your dealership information and send these radio PSAs to local radio stations.

Promotional Posters

Promotional posters are available for you to add your dealership name and address, then to send to participating schools and post in your showroom. Two are included in each mailed Event Kit, and you can request additional posters at no charge using our fax-back order form (Word document) or print posters from the art here online:

    Poster Art in English (PDF)
    Poster Art in Spanish (PDF)

Print and Internet Ads

Print-ready career event ads are available for you to personalize and use in newspapers, newsletters and other publications. Download the ads in four sizes, including a Website banner ad for use on your Website(s).

    Web Banner Ad
        Web banner ad (PDF, color) 

    PDF Format Ads
        Color
            2 x 4 inches
            4 x 4 inches
            3.25 x 3.25 inches
            7 x 8 inches
            8 x 10 inches

        Black and White
            2 x 4 inches
            4 x 4 inches
            7 x 8 inches
            8 x 10 inches

Fact Sheets

Fact Sheets: Dealership Jobs in Your Region (Word documents)
Facts sheets with U.S. automotive job statistics broken out by region, useful as background information to accompany press releases or other announcements of your Automotive Career Month event:

  • New England (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, Vermont)
  • Mid-Atlantic (New Jersey, New York, Pennsylvania)
  • South Atlantic (Delaware, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, Washington, D.C., West Virginia)
  • East South Central (Alabama, Kentucky, Mississippi, Tennessee)
  • West South Central (Arkansas, Louisiana, Oklahoma, Texas)
  • Midwest (Illinois, Indiana, Michigan, Ohio, Wisconsin)
  • North Central (Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota)
  • Mountain (Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, Wyoming)
  • Pacific (Alaska, California, Hawaii, Oregon, Washington)

Hosting Your Event

Student Brochures

Student brochures will be available online in English and Spanish in late February, and one will be included in each mailed Event Kit. Order pre-printed English brochures here. Order pre-printed brochures (English) $5.00 per pack of 25  Brochures in Spanish will be available for dowload later this month.

Download Student Brochure in English (PDF)
Download Student Brochure Art in Spanish (PDF)

Follow-up

Before your event ends, have attendees fill out the Student Evaluation Form, and dealers or organizers should fill out the Dealer Evaluation form. Send all evaluations, photos and/or video coverage of your event to NADA, ATTN: ACM, Mail Stop 2, 8400 Westpark Dr., McLean, VA 22103 or acm@nada.org.

Dealer Evaluation Form

Student Evaluation Form