NADA Launches Green Campaign
NADA's new Green Campaign — with the theme A New Car Is a Green Car — is designed to raise awareness of how the auto industry is boosting fuel economy through innovation and new technologies to help combat climate change.
Anytime a consumer buys a vehicle — new or used — that gets better gas mileage than their current one, it's a green move. A recent article in Consumer Reports made the same point: "The best way to burn less fuel is to buy a car that gets better gas mileage." This is the foundation of our green campaign theme.
Benefits of Participating in a Green Campaign
By participating in a green campaign, you can position your dealership as a valuable resource for green driving and maintenance; reach out to the people in your community to raise awareness of ways to reduce greenhouse gases from vehicles; strengthen relationships with members of Congress and other key policy makers; and generate favorable media coverage of your efforts.