Week 4: Variable Operations I – Pre-Owned Vehicles

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About this course:
Students explore used-vehicle management, digital marketing, and showroom control. Students will be further challenged to evaluate traditional automotive strategies and analysis in the context of retailing in the internet age.

 


Agenda:


     • Used-vehicle departmental profitability and inventory aging analysis
     • Appraising, reconditioning, sourcing, and wholesaling
     • Evaluating the relationship between volume and gross
     • Digital marketing including SEO, SEM, conversion, mobile, analytics, reputation management, and video
     • Converting leads to sales


About the instructor:

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Get Started:
   » Academy Application
   » Academy Class Schedule
   » Academy Brochure


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Contact Us:
Academy@nada.org
NADA Academy
8400 Westpark Drive
McLean VA 2212
(800) 557-6232
nada.org/Academy


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