The primary objectives of this dealer education program are:
- To provide a pre-eminent education experience for automobile and truck retailing executives, owner-operators and successors.
- To help participants succeed in senior leadership roles and to instill the entrepreneurial mind set important for future success.
- To help participants optimize success “within the four walls” of their dealerships and to help them make sense of the “macro” changes that they are seeing.
- To balance and leverage the variety of skills and expertise among participants.
- To fit the highly “experiential” nature of the way leaders learn.
- To encourage participants to apply the concepts and lessons they learn to their own businesses.
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