Customer Relationship Management (CRM) vendors provide computer applications to assist dealers with managing information about their customers' needs, satisfaction, and preferences. Here is a comparison of sales force automation (SFA) features for CRM systems.
Sales Force Automation (SFA) CRM Summary Definitions
Route initial inquiries, provide effective responses, and support ongoing lead management.
Leverage operational data to support effective reporting for marketing, sales, and financial analysis.
Establish sales territories to minimize overlap of staff assignments. Segment marketing and sales activity to analyze and report sales performance at all levels.
Provide sales staff with meeting reminders and customers’ recurring contact data including birthdays, anniversaries, and favorite sports teams.
Access to current and prior customer sales data for real-time comparative analysis of results.
Traditional and Mobile Access
Instant access from anywhere to schedule vehicle service, get operational and management reports and current service activity data.
Ability to monitor activities throughout the entire sales process.