Customer Relationship Management (CRM) vendors provide computer applications to assist dealers with managing information about their customers' needs, satisfaction, and preferences. Here is a comparison of marketing features for CRM systems.
Marketing CRM Summary Definitions
Email Marketing
Ability to establish successful email programs.
Lead Management
Able to capture, qualify, track, and manage leads.
Custom Reports & Analytics
Ability to create custom management analysis for account status, new opportunities, and diagnose key issues.
Campaign Management
Track both online and offline (traditional) marketing activity effectively.
Real-time Access to Prospects
Immediate access to leads and customer inquiries.
Segmentation Tools
Easily organize and segment lead inquiries as well as customer sales and service information.
Integrate w/Other Applications
Able to easily integrate with other dealership applications on all platforms.