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Click to view pdfNEW! NADA DATA 2014

  Download the report

  Download broadcast quality sound clips of NADA Chief Economist Steven Szakaly at our Dropbox page

  Read the full press release


This is the most current NADA DATA Report
(for 2014, based on 2013 data)
.



NADA Market Beat

   Monthly reports on U.S. new light vehicle sales and other trends

ATD Truck Beat

   Monthly reports on new medium- and heavy-duty truck sales in the United States

Dealership Financial Profiles

   Monthly profiles based on average dealership finances

NADA Guidelines

   Must-have information on the current state of the automotive market

Used Car and Truck Blog

   By Jonathan Banks, executive automotive analyst for the NADA Used Car Guide

Historical Dealer Count

   The number of franchised new-car dealerships, by year

Automotive Retailing: State by State

   Individual state reports on the contributions of franchised new-vehicle dealers

Contact Us

NADA’s Industry Analysis Division prepares NADA DATA and other economic reports. For questions or reprints, write to NADA Industry Analysis, 8400 Westpark Drive, McLean, VA 22102, or send us an email at  industryrelations@nada.org.

 


New Light Vehicles

2014 Light-Vehicle Sales Highest Since 2006

Click to view pdfThere were 1.5 million light-vehicle sales across the U.S. in December 2014, up 15.7 percent from November 2014 and up 10.7 percent from December 2013. In 2014, May and August were the months with the highest sales volume at 1.6 million units each, while January had the lowest sales figure at 1.0 million units.

Light-vehicle sales for 2014 amounted to 16.4 million units, up 5.8 percent from 2013, making 2014 the year with the highest sales since 2006, when 16.5 million units were sold. The Seasonally Adjusted Annual Rate* (SAAR) for light-vehicle sales in December 2014 was 16.8 million.

In 2014, car sales held a market share of 46.8 percent, with sales up 1.4 percent from 2013, while the light-truck share was 53.2 percent, with sales up 10.1 percent from last year. For every month in 2014, the monthly share of sales held by light trucks was greater than that for cars; moreover, the gap between these two groups visibly increased from the middle of the year through December as the car share declined while the light-truck share increased toward the end of the year.

For Q4 2014, there were 4.1 million light-vehicle sales, up 7.2 percent from Q4 2013. Car sales for the quarter were up 2.9 percent from Q4 2013, while light-truck sales were up 10.9 percent from Q4 2013. Q2 2014 held the largest quarterly sales volume with 4.4 million sales, while Q1 2014 held the lowest quarterly sales volume with 3.7 million sales. (Read more)



New Medium- and Heavy-Duty Trucks

2014 Medium- and Heavy-Duty Truck Sales Up 15.6% from 2013

Read moreThere were 42,110 medium- and heavy-duty truck sales in December 2014, up 40.5 percent from November 2014 and up 17.5 percent from December 2013. For the year, the sales amounted to 406,747 units, up 15.6 percent from 2013.

The December 2014 Seasonally Adjusted Annual Rate* (SAAR) for medium- and heavy-duty truck sales was 415,491 units. In Q4 2014, there were 111,384 medium- and heavy-duty truck sales, up 14.4 percent from Q4 2013.

Medium-duty trucks
 
There were 18,731 medium-duty truck sales in December 2014, up 41.3 percent from November 2014 and up 15.9 percent from December 2013.

In 2014, there were 186,342 medium-duty truck sales up 11.6 percent from 2013. In Q4 2014, there were 49,267 medium-duty truck sales, up 9.1 percent from Q4 2013.

Heavy-duty trucks
 
There were 23,379 heavy-duty truck sales in December, up 39.9 percent from November 2014 and up 18.7 percent from December 2013.

In 2014, there were 220,405 heavy-duty truck sales, up 19.3 percent from 2013. In Q4 2014, there were 62,117 heavy-duty truck sales, up 19.0 percent from Q4 2013. (Read more)

* SAAR (Seasonally Adjusted Annual Rate) is a term used in the industry to depict the selling rate of vehicles for a particular month. For example, a SAAR rate of 14 million for a particular month indicates that the industry was on pace to sell 14 million vehicles on an annual basis.