National Automobile Dealers Association


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Click to view pdfNEW! NADA DATA 2014

  Download the report

  Download broadcast quality sound clips of NADA Chief Economist Steven Szakaly at our Dropbox page

  Read the full press release

This is the most current NADA DATA Report
(for 2014, based on 2013 data)

NADA Market Beat

   Monthly reports on U.S. new light vehicle sales and other trends

ATD Truck Beat

   Monthly reports on new medium- and heavy-duty truck sales in the United States

Dealership Financial Profiles

   Monthly profiles based on average dealership finances

NADA Guidelines

   Must-have information on the current state of the automotive market

Used Car and Truck Blog

   By Jonathan Banks, executive automotive analyst for the NADA Used Car Guide

Historical Dealer Count

   The number of franchised new-car dealerships, by year

Automotive Retailing: State by State

   Individual state reports on the contributions of franchised new-vehicle dealers

Contact Us

NADA’s Industry Analysis Division prepares NADA DATA and other economic reports. For questions or reprints, write to NADA Industry Analysis, 8400 Westpark Drive, McLean, VA 22102, or send us an email at


New Light Vehicles

November Light-Vehicle Sales: SAAR Exceeds 17 Million for Second Time in 2014

Click to view pdfIn November, there were 1.3 million light-vehicle sales, up 1.6 percent from October and up 4.5 percent from November 2013.

November 2014 YTD light-vehicle sales amounted to 14.9 million, up 5.3 percent from a year ago. The November 2014 Seasonally Adjusted Annual Rate* (SAAR) for light-vehicle sales was 17.1 million, the second time this year that the SAAR exceeded 17 million.

In November 2014 YTD terms, car sales held a market share of 47.1 percent, with sales up 90 basis points from a year ago, while corresponding figures for light trucks put the light-truck share at 52.9 percent, with sales up 9.7 percent from a year ago. (Read more)

New Medium- and Heavy-Duty Trucks

October Truck Sales Up 16.2% from Last Year

Read moreMedium and heavy-duty truck sales amounted to 39,311 units in October 2014, up 6.1 percent from September 2014 and up 16.2 percent from October 2013.

For October 2014 YTD, there were 334,674 medium- and heavy-duty truck sales, up 16.3 percent from a year ago.
The October 2014 Seasonally Adjusted Annual Rate* (SAAR) for medium and heavy-duty truck sales was 429,394.

Medium-duty trucks
There were 17,279 medium-duty truck sales in October 2014, up 1.8 percent from September 2014 and up 9.1 percent from October 2013. For October 2014 YTD, medium-duty truck sales amounted to 154,354 units, up 12.5 percent from a year ago.

Heavy-duty trucks
There were 22,032 heavy-duty truck sales in October 2014, up 9.7 percent from September 2014 and up 22.5 percent from October 2013. Heavy duty truck sales amounted to 180,320 units for October 2014 YTD, up 19.8 percent from a year ago. (Read more)

* SAAR (Seasonally Adjusted Annual Rate) is a term used in the industry to depict the selling rate of vehicles for a particular month. For example, a SAAR rate of 14 million for a particular month indicates that the industry was on pace to sell 14 million vehicles on an annual basis.