Press Releases
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NADA: Top 3 Factors Why New Car Sales Will Increase in 2012•
NADA Economist: Solid December Auto Sales Cap Off 2011 with 10% Increase
January 2012 Auto Sales Recap
The U.S. Auto industry sold just over 910,000 units in the month of January. This was a 11.2% increase from January 2011. The SAAR* for the month was an impressive 14.2 million.
Highlights
• Chrysler continued its momentum that it enjoyed in the last half of 2011. In January, sales were up 43.5%.
• Mazda sales were up 68.2% versus a year ago.
• The European brands captured 9.8% of the industry market in the month.
• Daimler sales were up 23.3%; Audi up 19.7; VW up 47.9%.
• The small car segment captured 19.9% of the industry market and sales were up 13.3%.
Need more detail? View NADA's Monthly Sales Recap reports, NADA's Dealership Financial Profiles and Paul Taylor's Monthly Economic Update.
| * SAAR (Seasonally Adjusted Annual Rate) is a term used in the industry to depict the selling rate of vehicles for a particular month. For example, a SAAR rate of 13 million for a particular month indicates that the industry was on pace to sell 13 million vehicles on an annual basis. |