July Sales Summary
| * SAAR (Seasonally Adjusted Annual Rate) is a term used in the industry to depict the selling rate of vehicles for a particular month. For example, a SAAR rate of 11.5 million for a particular month indicates that the industry was on pace to sell 11.5 million vehicles on an annual basis. |
The industry sold just over 1 million units in the month of July. This was an increase of 5.1% from July '09 and a 6.7% improvement over June of this year.
Key Highlights
• The SAAR* for July was 11.4 million, up from 11.1 million in June.
• Toyota's market share rebounded in July to 16.2% compared to 14.3% in June. Toyota's share through seven months is 15.3%, down 1 point from a year ago.
• The Nissan brand gained 1.2 points of market share in July with a share of 6.9% (versus 5.7% in June). Nissan's market share through seven months is 7%, up 0.5 points.
• The Hyundai group continues its sales surge with a market share of 7.8% year-to-date, up 0.4 points. Volume has increased 20.7% for the year.
• The Ford and Chevrolet brands continue to add to their share gains for the year. Ford's share of 15% is up 1.4 points. Chevrolet's share of 13.9% is up 1.5 points. Volume is up 26.8% and 28.2%, respectively.
• The large pickup truck segment is 11% of industry sales through July. Volume in this segment has grown by 18.5% compared to 14.8% for the overall industry.
• The Crossover (CUV) and Large segments have had the largest percentage increase through July - up 26.1% and 25.3%, respectively.
• Through July, the CUV segment is the largest segment in the industry at 24.2%.
Need more detail? View NADA's Monthly Sales Recap reports and NADA's Dealership Financial Profiles.