January Sales Summary
| * SAAR (Seasonally Adjusted Annual Rate) is a term used in the industry to depict the selling rate of vehicles for a particular month. In the case of January, the 10.5 million rate indicates that the industry was on pace to sell 10.5 million vehicles on an annual basis. |
• The January SAAR* was 10.5 million versus 11.9 million in December
• It is estimated that without the Toyota recall, the SAAR would have been 11.1 million
• Industry recorded a modest 6.2% increase in sales versus January 2009
• Ford's sales increased 25% — largely due to higher fleet sales (retail sales were down 5%)
• Ford's fleets sales were 37% of its sales and it is estimated 29% of GM sales
• General Motors increased its share by 1.4 points versus a year ago
• Chevrolet had a market share of 15.1% — beating the Ford (14.1%) and Toyota (12%) brands
• Volkswagen and Subaru recorded the largest sales increases of any brands with 41.4% and 28% respectively
Need more detail? View NADA's Monthly Sales Recap reports and NADA's Dealership Financial Profiles.