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NADA DATA 2011 Download the latest report here This is the most current NADA DATA Report (for 2011, based on 2010 data). NADA DATA Archives: 2010  2009  2008  2007  2006  2005  2004  2003  2002 Paul Taylor's Economic Update View Paul Taylor's Monthly Economic Update Monthly Sales Recap Reports View NADA's Monthly Sales Recap reports Dealership Financial Profiles View NADA's Monthly Dealership Financial Profiles Historical Dealer Count View the Number of Franchised New-Car Dealerships, By Year Driving State Economies Individual state reports on the contributions of franchised new-vehicle dealers NADA’s Industry Analysis Division prepares NADA DATA. For questions or reprints, write to NADA Industry Analysis, 8400 Westpark Drive, McLean, VA 22102, or e-mail industryrelations@nada.org.

April 2012 Auto Sales Recap

Auto sales in the month of April were 1.1 million units. This was an increase of 2.3% from April 2011. The SAAR* for the month was 14.4 million. While sales increased year-over-year, sales in April were down 219,000 units from March sales. The 2.3% sales increase was the smallest increase since July 2011.

• Toyota/Lexus market share rebounded in April to 15.1%, up 1.3 points from a year ago on volume of 178,000 units.

• The Toyota brand share in April was 13.6%, up from 12.3% a year ago.

• The Toyota Prius sold 21,411 units in the month, up from 12,477 a year ago.

• European manufacturers captured 9.6% of the industry in April, up 1.1 points from a year ago.

• VW sales increased by 27% in the month of April.

• Automotive News reported that incentive spending on a per vehicle basis was $2,446 in April, down 5% from March.

• Sales of cars made up 52.4% of the industry in April.

Need more detail? View NADA's Monthly Sales Recap reports, NADA's Dealership Financial Profiles and Paul Taylor's Monthly Economic Update.