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NADA DATA

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NADA DATA 2009
Download the latest report here

NADA DATA Archives

The most current NADA DATA Report (for 2009, based on 2008 data) is available by clicking here.

Past NADA DATA reports:
      
2008  2007   2006   2005  2004  2003  2002


Driving State Economies
Individual state reports on the contributions of franchised new-vehicle dealers

Dealership Financial Profiles                 Monthly Sales Recap Reports
View NADA's Monthly Dealership Financial Profiles         View NADA's Monthly Sales Recap reports


NADA’s Industry Analysis Division prepares NADA DATA. For questions or reprints, write to NADA Industry Analysis, 8400 Westpark Drive, McLean, VA 22102, or e-mail industryrelations@nada.org.

January Sales Summary

SAAR (Seasonally Adjusted Annual Rate) is a term used in the industry to depict the selling rate of vehicles for a particular month. In the case of January, the 10.5 million rate indicates that the industry was on pace to sell 10.5 million vehicles on an annual basis. 

• The January SAAR* was 10.5 million versus 11.9 million in December 
• It is estimated that without the Toyota recall, the SAAR would have been 11.1 million 
Industry recorded a modest 6.2% increase in sales versus January 2009 
Ford's sales increased 25% — largely due to higher fleet sales (retail sales were down 5%) 
Ford's fleets sales were 37% of its sales and it is estimated 29% of GM sales 
General Motors increased its share by 1.4 points versus a year ago 
Chevrolet had a market share of 15.1% — beating the Ford (14.1%) and Toyota (12%) brands 
Volkswagen and Subaru recorded the largest sales increases of any brands with 41.4% and 28% respectively


Need more detail? View NADA's Monthly Sales Recap reports and NADA's Dealership Financial Profiles.


Video Highlights


No Dent in Demand for Some U.S. Cars
NADA Chief Economist Paul Taylor is interviewed on NBC Nightly News.


In-Depth Look - Pent Up Auto Demand
Bloomberg TV interview with NADA Chief Economist Paul Taylor.