There were 1.2 million light-vehicle sales in February, an increase of 17.9 percent from January and a decline of 0.1 percent over February 2013. The abnormally cold weather and heavy snow continued to dampen sales in February. Barring a few brands, namely Fiat Chrysler’s Jeep brand, most automakers saw sales decline.
February 2014 YTD figures bring total light-vehicle sales to 2.2 million, down 1.5 percent from a year ago. The February 2014 Seasonally Adjusted Annual Rate* (SAAR) for light-vehicle sales is 15.3 million.
In February 2014 YTD figures, car sales held a market share of 47.4 percent, with sales down 7.3 percent from a year ago, while corresponding figures for light trucks put the light-truck share at 52.6 percent, with sales up 4.4 percent from a year ago. (Read more)
|* SAAR (Seasonally Adjusted Annual Rate) is a term used in the industry to depict the selling rate of vehicles for a particular month. For example, a SAAR rate of 14 million for a particular month indicates that the industry was on pace to sell 14 million vehicles on an annual basis. |