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Judging Criteria

At the dealership:

 
   

 From left, Ed McCarrick, president and
Worldwide Publisher of TIME, appears
with 2007 NADA Chairman Dale Willey.


 

  • Customer satisfaction
  • Personnel competence, training, attitude and record of service
  • Financial status
  • Ethics
  • New-car sales record
  • Used-car sales record
  • Service sales record
  • Share of market
  • Physical plant and facilities
  • Dealer association participation

In the community:

  • Service to community and humanity
  • Civic, political and educational activities
  • Additional contributions to benefit others

To ensure that all nominees meet TIME Magazine's Dealer of the Year high standards of excellence, the judges have been instructed to verify all entries. The judges' professionalism, integrity and high standards combine to make the Dealer of the Year the most respected award in the industry.

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