Last year, TIME has launched an interactive Web site for the TIME Dealer of the Year program. All information, including nominating forms and event details, is housed on this site. The site is designed to make the nominating process easier than ever! The new Web site can be found at: https://www.timedealeroftheyear.com/.
Please contact Meda Rosca, meda@timedealeroftheyear.com, 212-522-4836 or Kristen Leoce, kristen@timedealeroftheyear.com, 212-522-5094 with any questions.
Nomination
Dealers are nominated by either state or metro associations of franchised new-car dealers, which are members of the Automotive Trade Association Executives. A panel composed of faculty from the University of Michigan Ross School of Business chooses five TIME Magazine Dealer of the Year finalists from each of the four NADA regions. Once the judges have selected the regional finalists, they choose four regional winners who will be named the TIME Magazine Dealer of the Year. In appreciation for this service TIME and Ally have established an annual scholarship at the school in the name of TIME, Ally, NADA and the Dealer of the Year nominees.
Notification
Finalists and the TIME Magazine Dealer of the Year are not notified of their additional honor until the afternoon awards ceremony at the NADA convention.
Publicity
All TIME Dealer of the Year nominees will receive both national and local publicity. They will be included, along with their pictures, in a special announcement in the issue of TIME distributed at the NADA annual convention, and will have a press picture taken at the TIME/Ally brunch. Additionally, publicity will be provided to each dealer's appropriate local media.
In addition, each finalist will be featured in a special TIME Magazine Dealer of the Year advertisement in a subsequent issue of TIME mailed to subscribers in the finalists's home state. This salute will appear on a "space available" basis, usually during the summer. The finalists and their sponsoring associations will be notified of the issue date in advance. Each finalist will also receive a kit to promote his or her award.
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