NADA-24, the first dealer-created overnight research tool, was developed with the input of new car dealers nationwide to help dealers resolve customer problems. NADA-24 uses a newly created system where customers are interviewed by telephone the day after their visit to the dealer. Each customer interview is completed in less than two minutes. Dealers receive responses to three key questions about the dealer experience. An audio file of each customer comment can be listened to over any computer terminal.
The 24-hour feedback turnaround enables dealers to know and act on customer reactions quickly. Furthermore, if a customer indicates significant dissatisfaction, the system works even faster: an alert message is sent back to the dealership during the interview, explaining the problem and providing follow-up instructions to the dealership.
More Information
Visit https://www.nada-24.com/ to sign up and request more information about NADA-24.
NADA-24 brochure (
.pdf)
See the Video
NADA-24 Provides Instant Feedback is an overview of the NADA program that surveys customers with three questions so you can know within 24 hours how you're doing in sales, service, or any other aspect of your dealership operations.
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World-leading market research company Synovate, created the state-of-the-art application and research technology for NADA-24. In addition to having very extensive experience in automotive market research, Synovate also runs many large-scale customer research programs throughout the world. Synovate is one of the leading market research companies in the world with 4,500 employees in 44 countries. Synovate provides clients with industry specific and branded solutions utilizing best-in-class research tools and proprietary practices. (www.synovate.com)