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Lawrence "Lin" Peacock, Jr

NADA logoNADA Executive Biography

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Lawrence "Lin"
Peacock, Jr.

Lawrence "Lin" Peacock, Jr. is NADA's vice president, insurance plans and programs, and as such directs the administration of the National Automobile Dealers Insurance Trust and Agency. Further, he is responsible for the NADA Hole-in-One Program (ACECO) and the marketing of the Long Term Care Insurance Program.

Before being appointed to his current position, Peacock was executive director of industry affairs from November 2001 to January 2006. In that role he worked directly with manufacturer representatives on industry issues. Peacock served as NADA's executive director of dealership operations from 1991 to 2001. In that role, he was responsible for the administration, representation and supervision of the group's educational and consulting services. Prior to that, Peacock was a regional dealership management consultant for NADA's 20 Group, a collection of dealers focused on improving profitability, management skills and problem-solving.

Before joining NADA in 1990, Peacock was owner and president of Larry Buick, Inc. in Arlington, Va., and a fleet leasing specialist at JKJ Chevrolet in Vienna, Va.

The National Automobile Dealers Association, founded in 1917 and based in McLean, Va., represents more than 20,000 new car and truck dealers, holding over 43,000 separate franchises, both domestic and import.