McLEAN, Va. – (March 18, 2008) -- The American Truck Dealers (ATD) will offer a variety of workshops at its 45th annual convention, designed to help medium- and heavy-duty truck dealers streamline their business operations and increase profitability. The annual ATD Convention & Expo will take place April 26-28 at the Gaylord Hotel and Conference Center in Grapevine, Texas.
“Running their dealerships more efficiently is a must for all truck dealers, particularly in today’s challenging market,” said ATD Convention Chairman Ron Remp of Wheeling Truck Center, Wheeling, W.Va. “All of these sessions are designed to help dealers work toward that goal by providing valuable insight into their business operations that can improve their bottom line.”
Workshop topics this year include:
• Federal Regulatory Developments Impacting Truck Dealerships
• Are You Market-Driven or Management-Driven?
• Driving Absorption Improvements at Your Dealership
• Improving Profitability and Customer Retention in Your Service and Parts Operations
• Increasing Service Department Profitability Through Increasing Technician Throughput
• State of the Truck Industry 2008 and Outlook to 2011
• Creating an Action Plan for an Effective Web Marketing Campaign
• News from the IRS – What You Should Know
In addition, the “Super Workshop” will be presented by professional speaker, marketing consultant and author of the best-selling business book, “Why Should Someone Do Business with You...Rather Than Someone Else?” Geist will challenge the audience to explore new viewpoints, discover new possibilities and develop unique services that maximize business opportunities and retain customers.
For a complete description of the workshops offered at the convention, click here.
Audio from all workshops will be recorded for sale on CD in Windows Media, MP3 and iPOD audiobook and AudioPoint formats. AudioPoint, which is making its debut at the convention, allows the reader to view the workshop speaker’s PowerPoint files and listen to the presentation at the same time.
Founded in 1970, the ATD division of NADA is the only national organization representing dealers selling new medium- and heavy-duty trucks. More than 2,400 members of ATD receive full association services from NADA.
The National Automobile Dealers Association, founded in 1917 and based in McLean, Va., represents about 20,000 new-car and -truck dealers holding nearly 43,000 separate franchises, domestic and import.
Vice President, NADA Public Affairs
Director, NADA Public Affairs